茉沏济南城市限定系列冰箱贴设计
本项目为茉沏济南城市区域限定文创开发，围绕品牌茶饮基因与泉城地域文化进行在地化视觉创作，打造城市系列限定冰箱贴。
系列共四款作品，选取解放阁、趵突泉、大明湖、千佛山四座济南城市地标作为核心创作载体，采用现代国潮插画语言重构城市风物形象。设计提炼地标建筑识别特征，搭配白鸽、荷花、锦鲤等地域意象，植入品牌茶饮符号，将茉沏 “江南制茶” 的品牌气质，与济南泉城文脉融合，形成兼具辨识度与故事感的视觉体系。
This project develops an exclusive limited-edition fridge magnet series for CHEERS in Jinan, blending the brand’s tea heritage with Spring City culture through localized visual design.
The four-piece collection reinterprets Jinan’s iconic landmarks — Liberation Pavilion, Baotu Spring, Daming Lake and Qianfo Mountain — in a modern national-chic illustration style. By extracting landmark architectural features and incorporating local motifs like white doves, lotuses and koi fish together with brand tea elements, the design merges Moqi’s “Jiangnan Tea Making” identity with Jinan’s cultural heritage, creating a distinctive, story-driven visual system.
